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This paper explores the positive expectations of certification, particularly the assumption that participation in certifications shortens the coffee chain which may positively relate to the economic performance of the sector. This paper hypothesizes that the type of channel is an important structural factor influencing the
performance of the coffee production, independent from the fact whether it deals with certified or conventional coffee and whether certified marketing channels are essentially different from conventional channels in terms of their performance.
Lead organization:
ICIS, Maastricht University
Study sector:
Agriculture focus:
Fairtrade, Rainforest Alliance, 4C, Organic, UTZ
Study type:
Outcome or Impact Evaluation
Study design & methods:
Quantitative collection and analysis methods, Qualitative collection and analysis methods
Study scope:
Economic issues
Name of lead contact:
Astrid Offermans